Conducting Due Diligence on Seller Profitability – Eric Stopper – Amazon Legends – Episode #187
01/07/23 Nick Uresin
Takeaways:
- The unified transaction report is the most significant source for creating a P&L report.
- The unified transaction report tells us the order, Refunds, Promotional values, all the fees, and advertising cost per sale.
- P&L tells us the most important thing, which is the profit margin.
- The sponsored display can increase sales.
- Facebook, Email, and YouTube marketing are great ways to increase sales.
Quote of the Show:
How much can I increase this asset? Most sellers are not doing Google, Facebook or Email advertising. It is a complete blind spot for Amazon sellers.
Links:
- Personal – LinkedIn: https://www.linkedin.com/in/eric-stopper-7298a9b3/
- Personal – YouTube: https://www.youtube.com/channel/UCQEG9WNn7a5iLeOx-oh2bIg/videos
- AO2 Management – Website: https://www.ao2management.com/
- ProfitBull – Website: https://www.profitibull.com/
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
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