Business Models for Expansion into European Marketplaces – Anton Herman – Amazon Legends – Episode #198
02/02/23 Nick Uresin

The guest on today’s episode is Anton Herman. He co-founded a SaaS startup company: SPACEGOATS simplifies global expansion for your E-Commerce business – as the CMO of the company he’s currently overseeing the Marketing and Sales department. In today’s episode, he discusses business models for expansion into European marketplaces.
Takeaways:
- The most important thing that brands need to know before expanding into European marketplaces is compliance.
- The easiest way to enter the European market is through a distributor.
- You have to add the cost of VAT to the item price.
- In Germany, the minimum VAT is 19%.
- Amazon applies their fees on the gross price when selling in Europe and this will make the amazon fees higher.
Quote of the Show:
Links:
- Personal – Linkedin: https://www.linkedin.com/in/anton-hermann-a13b82133/
- SpaceGoats – Website: https://spacegoats.io/
- SpaceGoats – Linkedin: https://www.linkedin.com/company/18888675/
- SpaceGoats – Youtube: https://www.youtube.com/channel/UCe5T55BDs9ZiPhZWSVswlMg/
- SpaceGoats – Facebook: https://www.facebook.com/spacegoats.io/
- SpaceGoats – Instagram: https://www.instagram.com/spacegoats_io/
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