Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation – Casey Hauan – Amazon Legends – Episode #191

01/17/23 Nick Uresin

The guest on today’s episode is Casey Hauan. He is an experienced sales & marketing leader with a demonstrated history of leadership, innovation, and passion for moving forward in both e-commerce and the brick-and-mortar retail world. He is skilled in sales identification presentations, retail marketing, event creation, scaling management, and consumer goods with both a regional and global focus. Casey developed as a strong enterprise development leader through his profession by starting his own business at age 10 and having organic relationships with every side of the retail world. Hauan earned his Bachelor of Arts Degree; focused in Public Relations/Marketing – Image Management from the University of Northern Iowa. Casey is the founder and owner of C.How Sports Marketing (A full-service “turnkey” sales representation and marketing firm) based out of Coralville, IA. In today’s episode, he discusses Avoiding Pitfalls in Marketing and Inventory Operations While Scaling Your Operation.

Takeaways:

Create your own following on social media.
Create lifestyle posts about people using your product then you can get a lot more clicks, Likes, and shares.
Best to post content on your social media page in about 2-3 days.
Posting on social media on weekends is not good.
To grow your amazon listing you need to use sources like social media to drive traffic.

Quote of the Show:

Find some influencers that don’t have to be famous people at all. They should have a true passion for what you do and make them an ambassador of your product.

Links:

Personal – Linkedin: https://www.linkedin.com/in/caseyhauan/
C.How Sports Marketing – Website: http://www.C.HowSports.com
C.How Sports Marketing – Linkedin: https://www.linkedin.com/company/c-how-sports-marketing/about/

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.